In text ads: the newer version of contextual advertising

This post was written by admin on January 24, 2012
Posted Under: Live Ad Clicks

The conventional way of pay per click advertising has become passé as no more is the idea of an advertisement appearing on the side of search engine an option that works as expected. There is always a desire for something more that will draw instant attention. This is where contextual advertising becomes an interesting prospect and is a breath of fresh air for ad publishers.
Contextual advertising
Actually, contextual advertising is basically a form of pay per click advertising where the ads get displayed like banner ads or pop-ups on other websites that share the same keyword as the keywords used in your advertisement. Contextual advertising is supposedly a favorable way of advertising as it is considered a good way to source a targeted audience. The click rate as well as conversion rate are supposedly higher too. With contextual advertising, whenever people type a keyword on the search engine, they get to view your advertisement as well as the content of the website. With this mode of advertising there are dual benefits: not only does the publisher gains clicks, but the website publishing the ad gets traffic too.
In text ads
Where we are discussing contextual advertising, we cannot miss on in text ads. Now these ads are supposedly an advanced form of contextual advertising and are most preferred by webmasters across the globe. In text ads appear to be less pushy and more targeted than any other form of pay per click advertising. What happens here is that the keyword used by you and the publishing website is same and therefore the keyword becomes the source of advertisement. The keyword in the content of the website where you are publishing your contextual ad has a double underline as well as a bubble. So, whenever anybody moves the cursor on the keyword, the bubble gets displayed and there is precise information regarding the publisher as well as advertisement. If the viewers get impressed and interested by the information, then they can click on the bubble and go through your contextual advertisement. Similarly, if they are not interested then they can ignore it.
In text advertising is a preferred form of contextual advertising and nearly all webmasters who are looking out for high conversion are banking on it. Actually, for the publisher too, in text ads work wonders as they considerably reduce the risk of unwanted click, further saving revenue for the publisher. The added advantage is the higher conversion rate.
Contextual advertising is a must for webmasters trying to make it big using pay per click, and if you intend to dive more deeply into this subject, then you definitely need to visit the website

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